"Working with Johanna and Maison 21G was a seamless and inspiring experience. Their 360° approach — from signature scent creation to bespoke scented objects for our bedrooms, bathrooms, and retail gifting — perfectly captured the soul of Laurus. The scent has become a true extension of our brand and elevated the overall guest experience. A rare combination of creativity, precision, and hospitality expertise."
- Laurus Hotel, Resorts World Sentosa, Mariott Luxury Collection
TRUSTED BY THE WORLD'S LEADING LUXURY HOTELS
OLFACTORY HAUTE COUTURE IN MOROCCO
Perfume is much more than a fragrance: it becomes a true emotional signature. At Maison 21G Maroc, we create bespoke olfactory identities that enhance the personality of hotels, residences, boutiques, commercial spaces, and prestigious brands.
Each creation is designed to tell your story, enrich the experience of your visitors and leave a memorable impression that permanently distinguishes your establishment.
“75% of our emotions come from our sense of smell. A signature scent leaves a lasting impression and creates memorable customer experiences.”
OUR VISION. THE ART OF CREATING EMOTIONS THROUGH FRAGRANCE 21G
At Maison 21G Maroc, we believe that every perfume tells a story. More than just a fragrance, it conveys an identity, evokes an emotion, and creates a lasting connection with those who discover it.
Our expertise combines the tradition of French haute parfumerie with the most innovative technologies to design entirely personalized olfactory creations. Each project is developed with precision to reflect the values, world, and ambitions of our clients.
Whether it's a brand, a hotel, a retail space or a private residence, we imagine unique sensory experiences that leave a lasting impression.
OUR SERVICES
LUXURY HOSPITALITY LINE CREATION
Create An Unforgettable Sensory Experience
From five-star hotels to exceptional resorts and spas, we create bespoke olfactory identities that transform every interaction into a memorable experience.
Your signature scent accompanies guests from the lobby to their room, creating a distinctive atmosphere that becomes a true expression of your brand.
LUXURY RESIDENCES
Make Your Space A True Reflection Of You
We create bespoke fragrances that reflect your personality, lifestyle, and the unique character of your interior.
From private residences to exceptional properties, your signature scent transforms every space into an intimate, elegant, and personal experience.
COMMERCIAL SPACES
Turn Your Brand Into A Sensory Experience
We translate your identity into a distinctive signature scent, designed to create emotion, shape perceptions, and leave a lasting impression.
From boutiques to retail spaces and professional environments, your fragrance becomes a true sensory expression of your brand.
OUR PROCESS FOR CREATING YOUR OLFACTORY SIGNATURE AND CUSTOMIZED SENSORY EXPERIENCES
1. We create your olfactory identity
Together with Johanna Monange, founder and perfumer, we co-create your bespoke olfactory signature. We start with your preferences, the desired atmosphere, and your brand values. Each step refines the creation until it perfectly reflects your identity.
2. We design your sensory experiences
Your signature scent translates into unique atmospheres for your spaces, creating an elegant and consistent ambiance that enhances your brand image while ensuring the lasting well-being of your occupants. Our experts tailor each element to your needs for an immersive and personalized sensory experience, fostering brand identity and customer loyalty.
3. We deploy your olfactory identity
We facilitate the seamless integration of your signature scent into your spaces, with diffusion designed to enhance the experience. Technical support is offered to optimize the olfactory presence, while respecting the atmosphere and the users.
Maison 21G has orchestrated a 360° olfactory signature for the legendary Raffles Sentosa Singapore .
At the launch of Ferrari La Nuova Dolce Vita , Maison 21G created an exclusive olfactory experience in Ferrari showrooms in Asia.
MEET OUR FOUNDER JOHANNA MONANGE.
FOUNDER & NOSE
Johanna Monange, a perfume creator for over twenty years, has crafted global bestsellers for the biggest names:
Life is Beautiful, One Million, Aqua di Gioia, Flower Bomb, Spice Bomb…
Drawing on her experience at Firmenich and IFF, she founded Maison 21G in 2020 to offer a new vision:
to make olfactory creation accessible, personalized, sustainable and directly linked to olfactory Haute Couture .
Johanna now works with the finest hotels and international brands to design bespoke signature scents that are deeply emotional and unforgettable.
In October 2025, Johanna Monange, founder and CEO, represented Maison 21G at the IFRA Global Fragrance Summit , one of the most prestigious events in the perfume industry.
This recognition underlines our unique positioning in the world of luxury, where olfactory art meets scientific innovation and a demanding international vision.
Deeply committed to safety and sustainability, Johanna personally ensures that each creation strictly adheres to the guidelines of the International Fragrance Association (IFRA).
All the ingredients used by Maison 21G are thus rigorously selected, guaranteeing fragrances that are safe for customers and the planet, without compromising on excellence or sensory emotion.
THE 21G PARIS HOUSE DISTRIBUTOR IN MOROCCO.
Lina El Baz represents Maison 21G in Morocco, distributing through Sloane & Partners. A consultant and strategist, she operates at the intersection of economic and cultural diplomacy and luxury — a stance nurtured by international experience acquired in energy, automotive and tech.
Her career has led her to build innovative partnerships and business models in demanding environments, where strategy and representation are combined with diplomatic rigor.
Co-founder of L'ART London , a private salon and space for convergence between art, diplomacy, and aesthetics in South Kensington, Lina conceives each olfactory project as a sensory extension of a place's or brand's identity. Based between London, Paris, and Rabat, she now assists hotels, institutions, and prestigious brands in Morocco in creating their signature scents.
21G HOUSE IN MOROCCO. HIGH STANDARDS & SUSTAINABILITY
Maison 21G accompagne les acteurs locaux et internationaux au Maroc dans la création d'identités olfactives adaptées au marché marocain.
Les projets sont développés dans le respect des normes réglementaires locales et conformément aux standards de qualité internationaux de la Maison.
Natural Formulas
Free from preservatives, CMR substances, phthalates, and GMOs. Each creation is pure and safe, respectful of health and the environment.
Vegan & Cruelty-Free
100% plant-based compositions, never tested on animals.
High Naturalness
Each blend contains premium quality natural essential oils. These ingredients provide a rich, authentic, and ethically sourced fragrance.
Eco-responsibility
Refillable bottles to reduce waste and packaging, 100% plastic-free, to protect the environment. Luxury and environmental awareness unite for a refined and responsible experience.
Creating Atmospheres — AIR Purity System
AIR Purity uses natural essential oils and innovative technologies. It enriches the olfactory experience.
Each nuance is designed to create a subtle and elegant atmosphere, serving the identity of exceptional places.
Subtle Olfactory Mist — AIR Purity System
Thanks to this exclusive technology, the fragrance compositions are diffused with subtlety and precision. Every nuance is preserved. Everything is designed to enrich the sensory experience of the spaces, while respecting the atmosphere and identity of each area.
INTERNATIONAL POWER AT THE SERVICE OF BRANDS
International expertise
Maison 21G has a global presence. Its teams and offices are in London, Dubai, Singapore, Shanghai, Bangkok and Melbourne.
From our expert perfumers to our creative designers, we offer bespoke olfactory solutions. We also create personalized products that enhance the identity of discerning brands.
Certified to ISO 22716, compliant with GMP and Dangerous Goods standards, Maison 21G applies the highest standards of safety, quality and fidelity in the manufacture of perfumes, cosmetics and home products.
Controlled international delivery
Our production sites in France and Singapore ensure smooth logistics. We deliver worldwide.
Our Dangerous Goods certified processes guarantee the care taken with each custom creation, from design to delivery.
PROFESSIONAL OLFACTORY DIFFUSION
Diffuse your establishment's signature fragrance evenly throughout every space with our state-of-the-art professional diffuser systems. Designed for HVAC integration as well as ultra-quiet cold diffusion, they guarantee a refined and consistent scent presence at every touchpoint. Our machines come with a 1-year warranty.
MEDIA & PRESS
April 22, 2025
How olfactory marketing captures not only the noses of hotel guests, but also their hearts
Olfactory marketing involves developing an olfactory signature associated with a brand, helping to create a stronger bond with consumers and to integrate the fragrance into the brand identity.
April 22, 2025
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The Global Olfactory Designer Unveils an Innovation in Luxury Hospitality
Maison 21G is redefining luxury hospitality by creating bespoke olfactory identities and developing comprehensive products and branding tailored to each sector.
December 6, 2024
Maison 21G elevates the luxury hotel industry with a new collection of bespoke perfumes.
The perfume house's partnerships with luxury hotel groups elevate the customer experience while strengthening brand identity.
