YOUR FRAGRANCE, YOUR STYLE
MAISON 21G. WORLD LEADER IN CUSTOM-MADE OLFACTORY IDENTITIES.
MAISON 21G, AU MAROC
Olfactory signatures serving exceptional retail and commercial spaces
In high-end retail spaces and large public venues, every detail contributes to the visitor experience. Maison 21G supports airports, shopping centers and large spaces in creating bespoke olfactory signatures, designed to enrich the atmosphere, enhance the identity of the place and strengthen the emotional connection with visitors.
Maison21G and Hennessy have collaborated for years to create unique and immersive experiences for our travelers. Johanna has been an exceptional and creative partner, deeply understanding our brand's DNA as well as Hennessy's expertise. By working closely with our master blender and drawing on our heritage, Maison21G has captured the essence of the seven iconic Hennessy Cognacs through high-quality and unforgettable fragrances.
Laura Drozdowski, Global Marketing and Digital Director, Hennessy Cognac, Moët Hennessy.
WHEN A SPACE BECOMES A BRAND EXPERIENCE
The signature scent welcomes the visitor upon arrival and extends the unique atmosphere of the place beyond simple visual discovery.
It creates a distinctive atmosphere, consistent with the identity of the space, and transforms movement and passage through these places into a memorable sensory experience.
Each creation is conceived as an invisible layer, serving elegance, emotion, and the excellence of the experience.
Max Mara partnered with Maison 21G for the launch of its pop-up in Dubai, offering an exclusive olfactory creation workshop for guests.
This collaboration has given rise to a tailor-made sensory experience, designed to complement the world of the House and offer each guest an exceptional moment.
A SENSORY APPROACH FOR LARGE EXPERIENCE SPACES
Each project is part of a comprehensive approach, where the olfactory aspect is considered from the design stage as an integral component of the design of the space.
Architecture, volumes, uses and rhythms of use are analyzed in order to define an olfactory presence that is just right, coherent and perfectly integrated into the space.
The signature then becomes a tool for reading the place, discreet but structuring, serving the clarity, identity and harmony of the spaces.
Maison 21G has created a unique olfactory signature for Kearney 's headquarters, designed to convey a sense of confidence and excellence to its consultants and visitors.
This creation was born from a deep understanding of the brand's values and culture, resulting in an elegant, professional olfactory presence consistent with the group's identity.
Maison 21G, through its founder and nose perfumer Johanna Monange, collaborated with Hennessy 's master blender , Renaud Fillioux de Gironde, to create Senses of Hennessy, a unique multi-sensory experience.
By translating the iconic olfactory accords of cognacs into an immersive sensory narrative, this collaboration has enriched the brand experience by engaging the senses and emotions, offering visitors a new and memorable reading of the Hennessy universe.
A SIGNATURE THAT EMBODIMENTS
THE IDENTITY OF THE PLACE
The olfactory signature accompanies the life of the place over time, naturally fitting into daily uses and work or transit environments.
It contributes to the overall quality of the space, promotes well-being, concentration and a positive perception of the place, while supporting a professional, legible and consistent image over time.
Discreet and controlled, it becomes a subtle marker of the site's identity, recognizable without ever being imposing.
To mark International Women's Day, Maison 21G hosted an exclusive olfactory workshop at the SS&C Intralinks headquarters in Singapore.
Each participant discovered the art of olfactory signature, transforming the event into a unique and memorable sensory experience.
Maison 21G has brought its olfactory art to the iconic Eastern & Oriental Express, transforming an evening of jazz and gastronomy into an immersive sensory experience.
During this trip, a bespoke olfactory signature was also created for Indosuez , reflecting its heritage, values and refined elegance.
A CREATION GUIDED BY HAUTE PERFUMERY
The olfactory signatures are imagined under the creative direction of Johanna Monange, founder and perfumer of the House, recognized for her tailor-made approach and creative standards.
Each creation is designed as a unique piece, conceived to translate the DNA and excellence of the House.
Maison 21G est fière de présenter la série « Reconnexion multisensorielle », fruit d’une collaboration unique avec l’artiste YK.
Chaque œuvre de l’artiste a inspiré une signature olfactive exclusive, imaginée sur mesure par Johanna Monange, pour offrir une expérience sensorielle immersive au cœur de la galerie.
