Collaborating with Maison 21G has been an extraordinary experience for us. Their expertise in creating bespoke fragrances has allowed us to elevate our brand to new heights. The signature fragrance they designed perfectly captures our Japanese values as well as the essence of luxury and craftsmanship. The exclusive car diffuser and the immersive fragrance creation workshop at the Banyan Tree were highlights, offering our VIP guests a unique, engaging, and personalized experience. Maison 21G's truly innovative approach has significantly strengthened our client engagement, and we look forward to many more successful collaborations in the future.
Marketing Director, INFINITI
WHEN A PLACE BECOMES A BRAND EXPERIENCE
From the moment they enter a showroom or presentation space, the signature scent welcomes the visitor and extends the brand experience.
It creates a distinctive atmosphere, consistent with the identity of the automotive house, and transforms the visit into a memorable sensory moment.
Each creation is conceived as an invisible layer, serving elegance, emotion, and the excellence of the experience.
Maison 21G collaborated with INFINITI in China to create "The Scent of Infinity", a bespoke olfactory signature celebrating the brand's visionary spirit.
This creation combines oriental soul and French know-how, to awaken the senses and leave a deep and lasting emotional impression.
It translates the brand's identity, values and innovation into a unique sensory experience.
With this collaboration, Maison 21G shows how perfume can enhance the experience and emotion surrounding a brand.
A TAILOR-MADE APPROACH, INTEGRATED INTO THE DESIGN OF THE SPACES
Each project is part of a comprehensive approach where scent interacts with architecture, materials and the layout of spaces.
Analyzing customer journeys and usage patterns allows us to define an olfactory presence that is just right, discreet, and perfectly integrated.
The signature becomes a tool for understanding the place, reinforcing brand identity and the premium experience.
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Maison 21G collaborated with Rolls-Royce to create a bespoke olfactory experience, reflecting the brand's iconic elegance, refinement and exclusivity.
Designed for the most prestigious clients, this signature scent enhances every space and transforms the experience into a unique sensory journey, reflecting the luxury and excellence of Rolls-Royce.
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As part of its collaboration with Ferrari , Maison 21G has created a bespoke olfactory experience, designed to reflect the elegance, performance and iconic DNA of the brand.
Deployed at the heart of the showrooms, this sensory approach strengthens the emotional connection with Ferrari and enhances the customer experience with an invisible and distinctive signature.
A SIGNATURE THAT ACCOMPANIES EVERY VISIT
The signature scent accompanies visitors throughout their journey, creating a sensory continuity between each space and each model presented.
Presented with subtlety, it reinforces attachment to the brand, highlights the refinement of the vehicles and establishes a perception of comfort and prestige that lasts after the visit.
Maison 21G collaborated with Range Rover at an exceptional event in Riyadh, offering a unique sensory immersion.
VIP guests discovered the art of bespoke olfactory design, exploring the creation of personalized signatures in harmony with the vehicle's universe and the brand's luxury.
A BESPOKE CREATION GUIDED BY HAUTE PERFUMERY
With Johanna Monange, founder and master perfumer of Maison 21G, each automotive project is conceived as olfactory haute couture.
Starting from the brand's DNA, values and desired atmosphere, each signature is refined until it perfectly reflects the manufacturer's identity.
The signature scent is then translated into a unique atmosphere for showrooms, lounges and VIP areas, offering an immersive and tailor-made sensory experience.
At the heart of the paddock, Maison 21G translated the spirit of Williams Formula One into an olfactory signature , combining precision, speed and elegance.
This bespoke creation accompanies each space, enhancing the experience of pilots, guests and brand enthusiasts with a unique and refined sensory presence.
